Heart Of Glass
Blondes, it’s time to meet our new powerhouse assortment: Heart of Glass. With this simple four-part regimen, maintaining the health and beauty of your blonde strands has never been easier.
Heart of Glass offers a complete hair routine with four products: shampoo, conditioner, treatment and an illuminating thermal-protective fluid.
All of the products in this line are designed to highlight the beauty of blonde hair. Never compromising on our vision of sustainable beauty, the assortment is also produced with energy entirely from renewable sources. All of the products are carbon neutral, and the bottles are made with post-consumer recycled plastic.

Silkening Shampoo
Gentle shampoo to cleanse and clarifies blondes tones, providing nourishment to natural and cosmetically treated hair.

Rich Conditioner
Blonde enhancing conditioner, provides intense nourishment and fortifying action on the hair fibre, thanks to the exclusive Biacidic bond complex and the Baobab extract. It balances unwanted undertones, while illuminates blonde shades.

Sheer Glaze
Brightening thermal protectant leave-on fluid for blondes that provides hydration and shine. Thanks to the patented Fortifying Botanical Shield, it gives elasticity and vigour to the hair fiber, helping to extend the duration of the blowdry.

Intense Treatment
This intense cosmetic treatment to reinforce blondes. Thanks to the Biacidic bond complex and the Baobab extract it strengthens the hair fibre, helping to prevent breakage, for nourished hair, immediately brightened.
Essential Haicare
DEDE

DEDE Shampoo
Shampoo characterised by a soft foam, formulated to gently cleanse the hair making it light and shiny.
Ideal for medium fine, fine hair and for daily cleansing.

DEDE Hair Mist
Light leave-on spray formulated to untangle fine hair to favour combability and styling. It moisturizes and remineralizes all types of hair without weighing it down. It is ideal for frequent use.

Dede Conditioner
Its light and moisturizing formulation is designed to untangle hair making it soft and light, without weighing it down.
Ideal for medium fine, fine hair and for frequent shampooing.
NOUNOU

NOUNOU Shampoo
Shampoo for bleached, permed or relaxed hair. The rich formula gently cleanses treated hair, giving it deep nourishment, hydration and restoring its natural softness.

NOUNOU Hair Mask
Repairing mask for bleached, permed or relaxed hair. It restores hydration and body to hair nourishing it in depth. Treated hair is silky, not weighed down.

NOUNOU Conditioner
Conditioner for bleached, permed or relaxed hair. The formula moisturizes and nourishes hair in depth making it easy to untangle, soft and giving it body without weighing it down.
LOVE

LOVE Shampoo
Shampoo for frizzy or unruly hair for a smooth look. Formula characterized by a soft and creamy foam designed to gently cleanse frizzy hair, making it smooth.

LOVE Conditioner
Conditioner to control frizzy or curly hair. The conditioning formula moisturizes the hair and helps it restore elasticity eliminating the frizz effect and making the hair shiny.

LOVE Hair Smoother
Leave-on cream to smooth frizzy, unruly or wavy hair. The formula moisturizes in an invisible way without weighing it down. The hair is soft, easy to comb and shiny.
SOLU

SOLU Shampoo
Shampoo formulated to remove the residue of styling products or before a perm service. The rich and airy foam leaves the hair extremely clean.

SOLU Sea Salt Scrub Cleanser
Scrub shampoo with sea salt. It refreshes the scalp and removes impurities, product residues and polluting particles. It gives texture to the hair and keeps it clean and light for longer. Winner Best Clarifying Treatment 2020, Women’s Health.
LOVE CURL

LOVE CURL Shampoo
Creamy shampoo to give elasticity to curly or wavy hair. The moisturizing formula cleanses the hair, makes it soft and light enhancing its volume, shine and without compromising texture.

LOVE CURL Conditioner
Conditioner to enhance and control wavy or curly hair. Its formula makes the hair soft and light giving elasticity and volume without weighing it down.

LOVE CURL Cream
Leave-on serum to obtain better definition on all types of curls or wavy hair. It does not weigh the hair down, it does not leave residue and keeps the hair soft and shiny.

LOVE CURL Primer
Moisturizing milk that gives definition to the hair, untangling it and making styling easy. With an anti-humidity effect and protecting hair from heat.
Ideal for wavy or curly hair.

LOVE CURL Revitalizer
Elasticising and revitalizing spray for wavy or curly hair. It boosts the vitality and elasticity of curls between shampoos. It controls the frizz effect.

LOVE CURL Cleansing Cream
All in one shampoo and conditioner ideal for wavy to very curly hair. It looks like a light cleansing cream that gently removes impurities and makes the hair extremely soft.

LOVE CURL Controller
Cream for controlling volume with an anti-frizz effect for wavy and very curly hair. It defines the curl texture leaving the curl soft, light and elastic even in case of high humidity.

LOVE CURL Hair Mask
Mask with extra nourishing and conditioning power for wavy or curly hair. It gives remarkable softness and hydration also to very thick and unruly hair. Nourished and elastic workable curls.
MINU

MINU Shampoo
Specific shampoo for coloured hair. Its formula, characterized by a rich and full-bodied foam, gently cleanses the hair, protecting the colour and keeping it shiny for longer.

MINU Conditioner
Illuminating and protective conditioner for coloured hair. Its formula is designed to untangle coloured hair and make it soft and silky, protecting cosmetic colour. Winner Eco Beauty Awards, Byrdie.

MINU Hair Mask
Mask for coloured hair. Its formula is designed to deeply nourish coloured hair, make it soft and silky, extending the duration of cosmetics colour. Winner Beauty Genius Awards, ELLE

MINU Hair Serum
Leave-on serum for all coloured hair types. The moisturizing formula is specific to protect the colour extending its duration and to give great shine.
MELU

MELU Shampoo
Elasticizing anti-breakage shampoo for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse the hair, making it shiny and silky.

MELU Conditioner
Conditioner for long or damaged hair. The conditioning action moisturizes the hair, nourishes the ends and prevents their breakage. The light formula makes the hair smooth and soft without weighing it down.

MELU Hair Shield
Ideal for protecting all types of hair from stress caused by straightener or blow dryer. The Melu spray effectively protects the hair from heat stresses.
MOMO

MOMO
Light shampoo with gel texture, characterised by a creamy foam. It is designed to gently cleanse dry or dehydrated hair, giving it a strong hydration.

MOMO Conditioner
Conditioner for dry or dehydrated hair. Its moisturizing formula is designed to untangle the hair, hydrating it and leaving it soft and silky. Winner Grooming Awards, Esquire.

MOMO Hair potion
Light leave-on cream to boost hydration. It is characterised by a silky texture designed to moisturize all hair types.
It makes the hair soft and shiny without weighing it down.
VOLU

VOLU Shampoo
Shampoo for frizzy or unruly hair for a smooth look. Formula characterized by a soft and creamy foam designed to gently cleanse frizzy hair, making it smooth.

VOLU HAIR MIST
Conditioner to control frizzy or curly hair. The conditioning formula moisturizes the hair and helps it restore elasticity eliminating the frizz effect and making the hair shiny.
OI

OI All In One Milk
Lightweight OI All In One Milk is a multi-function leave-in spray treatment that softens, detangles, controls frizz and protects the hair from heat.